Search Engine Marketing Professionals Organization (SEMPO) launched SEMPO Institute to meet the challenges facing businesses as Search Marketing grows from a niche to a critical marketing player. The Insider’s Guide to Search Marketing gets you the knowledge you need to start your career in this growing field. The tools and references you will learn in this online, self-paced course are the stepping stones to success. Insider’s Guide to Search Marketing will teach you: • How search engines rank Web pages; what an algorithm is; how SEO techniques affect search engine indexing; challenges search...

Search Engine Marketing Professionals Organization (SEMPO) launched SEMPO Institute to meet the challenges facing businesses as Search Marketing grows from a niche to a critical marketing player. The numerous case studies presented in this course bring to life the power of social media. The course covers Wikis, YouTube, Twitter, LinkedIn, Delicious, Digg, FaceBook, Flickr, TripIt, and Yelp plus the more than 50 other social media available today. No one person or company is expected to have a presence in every media. Learn which venues will allow you to interact with your target audience, the etiquette...

Search Engine Marketing Professionals Organization (SEMPO) launched SEMPO Institute to meet the challenges facing businesses as Search Marketing grows from a niche to a critical marketing player. Attracting links from influential Web sites is similar to the old real estate mantra – Location, Location, Location. You can have more links than all of your competitors combined, but if they are not from well-respected Web sites, and managed appropriately, the value is not that great. When done well, the right links will help build upon your reputation as it increases your Web site rankings and visibility. Learn...

Search Engine Marketing Professionals Organization (SEMPO) launched SEMPO Institute to meet the challenges facing businesses as Search Marketing grows from a niche to a critical marketing player. Advanced SEO’s authors present tips, techniques and best practices developed from hundreds of years of working experience. This course has been peer- reviewed by additional professionals in SEO who daily meet the challenges of achieving effective Search Marketing results. This combination of authors and reviewers allows Advanced SEO to deliver on its goal – helping you to grow faster in the Search...

Search Engine Marketing Professionals Organization (SEMPO) launched SEMPO Institute to meet the challenges facing businesses as Search Marketing grows from a niche to a critical marketing player. This course is an active tutorial on the tactics of effective SEO keyword selection and productive Web copywriting. You will learn by doing, through hands-on experience, and you will finish the course with confidence that you can successfully apply the methods and tools covered, and deliver the right customers to your Web site. On completion of Effective Search Marketing: Keywords and Copywriting, you...

ExpertRating offers in-depth online courses, tutorials and eBooks to individuals and employers at affordable prices. The ExpertRating online learning resources have been developed under ISO 9001-2000 procedures. ExpertRating is a leader in Online Certification and Employment Testing and offers an affordable and efficient way for people to prove their expertise in over 200 widely accepted online certifications.